Plausible

Plausible is a privacy-friendly web analytics platform. Founded in Estonia, it emphasises simplicity, lightweight performance, and user data protection by avoiding cookies and personal data collection. Plausible offers a single-page dashboard with essential metrics like unique visitors, page views, and referral sources, making it easy for website owners to understand traffic trends without complex setups. Its subscription-based model supports a sustainable, independent project that prioritises ethical analytics over surveillance capitalism.